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KOSHER BY
DESIGN
Never before has a kosher cookbook become an international
bestseller in less than two weeks! Now it's in its second large
printing, and the excited buzz surrounding Kosher By Design
continues to build.
BUY
Exploring
Kosher
The
underlying philosophy to eating Kosher is not health-related as many
suspect, rather it is a proclamation of traditional Judaisms view
on how a Jew should live his or her life. The distinction between
man and beast is the latters ability to restrain urges and master
instincts. By observing kosher laws the observant Jew is compelled
to control eating and food consumption, an activity which is most
instinctive, at times compulsive, and often done with not much
consideration.
Jews, however, comprise but a small fraction of the kosher consumer
market in North America. The kosher industry in the United States is
enormous and rapidly growing. Currently, upward of 10 million people
in the American market acquire approximately sixty thousand kosher
products, produced by nearly ten thousand companies. Only two
million of the kosher consumers are Jewish. The other eight-plus
million are people who choose to eat kosher for religious (Moslems),
idealistic (Vegans and Vegetarians), and health reasons.
So what is kosher? Read about the rules and regulations of kashrut,
and dispel the many myths and misconceptions. Choose any of the
categories and off you go on a discovery journey. Enjoy!
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